With a marketing career in industries ranging from energy drinks, tourism, and sports, to non-profits, language translation, and real estate, I'm equipped with the knowledge and experience to craft copy that captures attention, tells (and sells) your story and ignites action. I understand the power of the written word and I'm excited to help grow your business in a way that is lagom ("just right") for you.
What can a copywriter
do for you?
Your business is one-of-a-kind. You put your time, energy and hard work into every new idea and critical decision. You believe in its potential and the impact it can make. Don't let it go unnoticed.
A great copywriter knows that you have 8 seconds or less to capture the attention of your audience. And they know how to do exactly that. Mediocre (or even good) copy isn't going to cut it in today's saturated market. What you need is authentic, persuasive and compelling copy that ignites action. If you don't have that? You could be missing out on thousands of potential customers - and dollars.
Hi, I'm Kristen.
I've spent the first 7 years of my career writing and doing marketing for a variety of industries. My experience ranges from sports reporting to travel writing to magazine printing to real estate marketing, and a few others in between! The common thread in all of this is a deep understanding of a brand's voice, look and feel, and the company's ultimate marketing goals.
I'm a lifelong Wisconsinite - born and raised in River Falls, attended college in Stevens Point, and now living in Madison. I have a wonderful and supportive husband, Andrew, a new baby boy, James, and a sweet and stubborn Siberian husky, Storm. I enjoy going on family walks, playing golf and tennis, crafting, reading, and cooking new recipes! For more of a peek into my life, follow me on Instagram: @kristendarkow
"Kristen has been amazing to work with. She delivers quality work and is very responsive. 10/10 recommend working with Kristen and Lagom Copywriting. Thank you for everything you have done for my company!"
Brittany Peckham | Founder | Swave Engage Social Media